A Consumer Electronic Giant called – Samsung Electronics

Samsung Electronics is the world’s largest electronic company with sales revenue of $117.4 billion in 2009. Samsung Junja (Korean word for Electronics ) is head quartered at Suwon in South Korea. It is the largest South Korean company and the flagship subsidiary of the Samsung Group. Samsung means “three stars” in Korean is truly a star in the electronic industry. http://en.wikipedia.org/wiki/Samsung_Electronics

Samsung Electronics is the 19^th best global brand in 2009 surpassing its nearest competitor Sony. Samsung Electronics ranks above the giants like Apple, Nike, Citi Bank, Sony, Philips, Amazon, Pepsi, Oracle and SAP, in “Best Global Brand” ranking which is not an easy achievement for any company. Samsung’s brand value is 17,518 million US $ which is almost 78831 Crore Rupees @ exchange rate of 45 rupees per dollar. http://www.interbrand.com/best_global_brands.aspx

Samsung Electronics was founded in 1969 in Suwon, South Korea as Samsung Electric Industries, originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers. In 40 years span Samsung has grown to be the world’s largest technology company with revenue of $117.4 billion overtaking HP of the U.S. http://koreatimes.co.kr/www/news/special/2010/01/133_59924.html

Samsung has numerous products like Memory Chips , LCD/LED TV’s , LCD Monitors, Mobile Phones, Smart Phones, Printers, Home appliances such as Washing machine, Refrigerator ,Air Conditioners, Home theaters ,Microwave oven DVD players , Set top boxes , electronic gadgets such Digital Cameras, Digital Media Players, MP3 Players, Laptops and Telecom and Network products such as Routers, Servers WiMax Base Stations.



Samsung is the second largest mobile phone maker in the world after Nokia, beating most of the big names in mobile handset industry like LG, Sony Ericsson, Motorola, Apple and RIM (Blackberry Maker’s). Samsung has recently released open mobile platform called as “Bada” which means ocean in Korean.
http://www.fiercewireless.com/europe/pages/analyzing-worlds-10-biggest-handset-makers-q4
http://www.bada.com/



Samsung Electronics is also global leader among all LCD makers making it the largest LCD maker in the world. http://www.samsung.com/hk_en/aboutsamsung/companyprofile/businessarea/CompanyProfile_LCDBusiness.html#

Samsung Electronics’ Memory Division has firmly established as the unrivalled global player. As of the end of 2006 they have remained the world's leading memory chip maker for the past 14 years in a row.
http://www.samsung.com/hk_en/aboutsamsung/companyprofile/businessarea/CompanyProfile_SemiconductorBusiness.html#

Samsung Electronics has also considerable amount of market share in printer business being the 9th largest printer manufacturer in the world.
http://www.top10land.com/top-ten-printer-manufacturers.html



Samsung Electronics takes lots of interests in sponsoring big sporting events such as Olympics, Winter Olympics and is also official sponsor for Chelsea football club.